Obama election tweet most repeated but Olympics tops on Twitter

An election victory tweet from President Barack Obama -- "Four more years" with a picture of him hugging his wife -- was the most retweeted ever, but the U.S. election was topped by the Olympics as the most tweeted event this year.
Obama's tweet was retweeted (repeated) more than 810,000 times, Twitter said as it published a list of the most tweeted events in 2012. (http://2012.twitter.com/)
"Within hours, that Tweet simultaneously became the most retweeted of 2012, and the most retweeted ever. In fact, retweets of that simple message came from people in more than 200 countries around the world," Twitter spokeswoman Rachael Horwitz said.
Twitter users were busiest during the final vote count for the presidential elections, sending 327,452 tweets per minute on election night on their way to a tally of 31 million election tweets for the day.
The 2012 Olympic Games in London had the most overall tweets of any event, with 150 million sent over the 16 days.
Usain Bolt's golden win in the 200 meters topped 80,000 tweets per minute but he did not achieve the highest Olympic peak on Twitter. That was seen during the closing ceremony when 115,000 tweets per minute were sent as 1990s British pop band the Spice Girls performed.
Syria, where a bloody civil war still plays out, was the most talked about country in 2012 but sports and pop culture dominated the tally of tweets.
Behind Obama was pop star Justin Bieber. His tweet, "RIP Avalanna. i love you" sent when a six-year-old fan died from a rare form of brain cancer, was retweeted more than 220,000 times.
Third most repeated in 2012 was a profanity-laced tweet from Green Bay Packers NFL player TJ Lang, when he blasted a controversial call by a substitute referee officiating during a referee dispute. That was retweeted 98,000 times.
This was the third year running that the microblogging site published its top Twitter trends, offering a barometer to assess the biggest events in social media.
Superstorm Sandy, which slammed the densely populated U.S. East Coast in late October, killing more than 100 people, flooding wide areas and knocking out power for millions, attracted more than 20 million tweets between October 27 and November 1.
European football made the list of top tweets when Spain's Juan Mata scored as his side downed Italy 4-0 in the Euro 2012 final -- sparking 267,200 tweets a minute.
News of pop star Whitney Houston's death in February generated more than 10 million tweets, peaking at 73,662 per minute.
Romantic comedy "Think Like a Man" was the most tweeted movie this year, topping "The Hunger Games", "The Avengers" and "The Dark Knight Rises."
Rapper Rick Ross who notched his fourth No. 1 album on the Billboard 200 chart this year, was the most talked about music artist.

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Publisher Bonnier, Flingo partner to make Smart TV Apps

 Bonnier, the publisher of magazines like Savuer and Popular Science, and Flingo, the largest publisher of apps for Smart TVs, have partnered to create a series of apps extending Bonnier's titles onto Internet-enabled TV sets and set-tops boxes like the Roku.
Together, they will release a new app for each magazine, offering videos, images and archival content for fans. Savuer has a couple of web series, including "The Test Kitchen" which helps home chefs learn how to peel garlic or dice an onion. Those videos, currently on Saveur's website YouTube channel, will resurface in the apps, which will be distributed for free in app markets thanks to advertising and sponsors.
Though smart TVs remain a small segment of the TV market, Bonnier believes it is an ideal platform for leading media companies to extend their brand.
"This is about going after new technologies and being at the forefront," Sean Holzman, Bonnier's Chief Brand Development Officer, told TheWrap. "We don't look closely at what other publishing companies may be doing. Flingo has a universe of 15 million devices and that should double in 2013."
The emphasis will be on video since research demonstrates that it remains the top activity, even more than gaming.
Ashwin Navin, CEO of Flingo, said that while many media companies are putting secondary titles on Internet-enabled TVs, Bonnier is using its top titles.
"Major media companies aren't putting their crown jewels on smart TVs," Navin told TheWrap. He added that when they measure how long users spend online with certain brands, websites register just a few minutes.

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Facebook unveils new privacy controls

 Facebook Inc began rolling out a variety of new privacy controls on Wednesday, the company's latest effort to address user concerns about who can see their personal information on the world's largest social network.
New tools introduced on Wednesday will make it easier for Facebook's members to quickly determine who can view the photos, comments and other information about them that appears on different parts of the website, and to request that any objectionable photos they're featured in be removed.
A new privacy "shortcut" in the top-right hand corner of the website provides quick access to key controls such as allowing users to manage who can contact them and to block specific people.
The new controls are the latest changes to Facebook's privacy settings, which have been criticized in the past for being too confusing.
Facebook Director of Product Sam Lessin said the changes were designed to increase users' comfort level on the social network, which has roughly one billion users.
"When users don't understand the concepts and controls and hit surprises, they don't build the confidence they need," said Lessin.
Facebook, Google Inc and other online companies have faced increasing scrutiny and enforcement from privacy regulators as consumers entrust ever-increasing amounts of information about their personal lives to Web services.
In April, Facebook settled privacy charges with the U.S. Federal Trade Commission that it had deceived consumers and forced them to share more personal information than they intended. Under the settlement, Facebook is required to get user consent for certain changes to its privacy settings and is subject to 20 years of independent audits.
Facebook's Lessin said some users don't understand that the information they post on their Timeline profile page is not the only personal information about them that may be viewable by others. Improvements to Facebook's so-called Activity Log will make it easier for users to see at a glance all the information that involves them across the social network.
Facebook also said it is changing the way that third-party apps, such as games and music players, get permission to access user data. An app must now provide separate requests to create a personalized service based on a user's personal information and to post automated messages to the Facebook newsfeed on behalf of a user - previously users agreed to both conditions by approving a single request.
The revamped controls follow proposed changes that Facebook has made to its privacy policy and terms of service. The changes would allow Facebook to integrate user data with that of its recently acquired photo-sharing app Instagram, and would loosen restrictions on how members of the social network can contact other members using the Facebook email system.
Nearly 600,000 Facebook users voted to reject the proposed changes, but the votes fell far short of the roughly 300 million needed for the vote to be binding, under Facebook's existing rules. The proposed changes also would eliminate any such future votes by Facebook users.

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U.S. gun website sued for alleged ties to slayings

A prominent U.S. gun control group on Wednesday sued a gun auction website it says is linked to a mass shooting at a Wisconsin spa in October and the stalker slaying of a woman near Chicago in 2011.
The Brady Center to Prevent Gun Violence alleges that the design of armslist.com facilitates illegal online sales to unlawful gun buyers with no background checks, and enables users to evade laws that permit private sellers to sell guns only to residents of their own state.
"We as a nation are better than an anonymous Internet gun market where killers and criminals can easily get guns," said Jonathan Lowy, the Brady Center's Legal Action Project Director, in a statement.
The wrongful death lawsuit was filed in Cook County Circuit Court on behalf of the family of Jitka Vesel, 36, an immigrant from the Czech Republic who was shot and killed last year by Demetry Smirnov, a stalker.
The suit, which the Brady Center says is the first of its kind, alleges that Smirnov illegally bought the gun from a private seller he located through armslist.com.
Vesel was killed in the parking lot of the Chicago-area Czechoslovak Heritage Museum, where she was a volunteer preparing for a celebration in memory of Czech-American Chicago Mayor Anton Cermak.
Cermak was slain with a handgun during an attempted assassination of President Franklin D. Roosevelt in 1933.
A representative for website owner Armslist, LLC was not immediately available for comment. The company is based in Noble, Oklahoma, according to public records.
The website includes a "terms of use" page on which users must promise they are age 18 or older and will not use the site for illegal purposes.
The Brady Center said that the case does not infringe on the Second Amendment right to bear arms, noting that 74 percent of National Rifle Association members believe that no guns should be sold without a criminal background check.
A representative for the NRA was not immediately available for comment.
Radcliffe Haughton, who killed his estranged wife and two other women and wounded four others before killing himself in a shooting in a Milwaukee suburb on October 21, also got his weapon through armslist.com, according to Wisconsin officials.
Haughton, who was under a restraining order for domestic violence, avoided a background check through a "lethal loophole" by buying a gun through the website, according to a letter to Armslist sent by Milwaukee Mayor Tom Barrett and Wisconsin U.S. Representative Gwen Moore on October 26.
Sales conducted over the Internet also have been linked to mass killings at Virginia Tech and Northern Illinois University. In 1999 eBay announced it was prohibiting online gun sales, according to the Brady Center lawsuit.
Craigslist did the same in 2007. Amazon.com and Google AdWords also prohibits the listing of firearms for sale, the suit says.
An undercover investigation of online gun sales by New York City last year found that 62 percent of private gun sellers agreed to sell a firearm to a buyer who said he probably could not pass a background check.

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Google, U.S. regulators close to deal in patents dispute: sources

 U.S. regulators are near a settlement with Google Inc in a dispute over the search giant's efforts to stop the sale of products it says infringe essential patents, according to two sources close to the probe.
But the Federal Trade Commission is not expected to reach a deal soon on the larger, more contentious issue of whether Google tweaks its search results to disadvantage rivals in travel, shopping and other specialized searches.
Its rivals say Google fears the specialized sites will siphon away its most lucrative advertising and the revenue that goes with it.
Under the expected settlement, which could be announced this week or next, Google will be required to drop demands for injunctions in lawsuits filed using a special class of patents called standard essential patents, or SEPs, the sources said.
SEPs ensure, for example, that one brand of wireless phone can call another brand.
There would be an exception to the injunction ban, however. Google would be allowed to request injunctions if companies refuse to negotiate SEP licensing at all, the sources said.
SEPs are usually expected to be broadly licensed for a reasonable price. One view is that if a company convinces a standard-setting organization to name its patent as the standard, that company should be barred from asking for an injunction if there is infringement.
The larger investigation, which is more than a year old, addresses search bias as well as smaller items that aggravate Google's rivals in Silicon Valley and beyond.
These include taking data, such as hotel reviews, from non-Google web sites to use on Google products, and preventing the export of data on advertising effectiveness to non-Google software so ad campaigns can be evaluated.
The European Commission is investigating many of the same allegations.
Google's critics, disappointed with the trajectory of the FTC probe, appear prepared to take their grievances to the U.S. Justice Department.
At least one Google adversary met with Justice Department officials recently, pressing them to investigate if the FTC fails to get a satisfactory settlement on search or litigate against Google, according to sources with knowledge of the situation.
The Texas attorney general's office is also leading a probe into Google's practices.

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Top 10 Reasons to Hire Older People

In a world where traditional retirement makes less and less sense, the need and desire of older people to retain or find meaningful jobs depends in part on overcoming bogus attitudes about older employees. Smart and progressive employers get this. Sure, Google is probably not losing any sleep over failing to train septuagenarians about search-engine algorithms. But being uninterested in crowd-sourcing the best taco stand within four blocks of your smartphone is not a disqualification for being an excellent employee.

[See 10 Workplace Myths Debunked.]

Unemployment rates among older workers are lower than that of the general workforce. However, when an older person does lose a job, it has been much harder to find a new one. Older job seekers need to do an honest self-assessment of their skills and upgrade them if needed or set their sights on jobs that better match their current capabilities.

Employers need to make their own adjustments, beginning with tossing preconceptions of older workers out the window. Judge each job applicant as an individual. It's the law, and it's also the right thing to do. In assessing the suitability of older job applicants, here are 10 other things to keep in mind:

1. They are not unhappy. MetLife recently completed its 10th annual survey of employee benefits, based on extensive surveys of hiring managers and employees. It finds that younger employees are really unhappy these days. Older workers, by contrast, tend to be more appreciative of what they've got.

2. They are not going to jump ship. MetLife also found that alarming percentages of younger workers would like to be working somewhere other than their current employer in 2012. Among Gen Y workers (born 1981 to 1994), it was 54 percent, while 37 percent of Gen X workers (born 1965 to 1980) were ready, willing, and able to bail on their employers. The comparable figures were 27 percent for younger boomers (born 1956 to 1964) and 21 percent for older boomers (born 1946 to 1955).

3. They are not as needy. Upwards of two-thirds of Gen Y and Gen X employees want more help from employers in providing benefits that better meet their needs. Among older baby boomers, only 31 percent felt that way.

4. They don't want their boss's job. Older employees have, by and large, recognized where they are in terms of professional advancement. They don't waste a lot of time, either theirs or their employer's, with career concerns.

[See When Your Boss is Younger than Your Child.]

5. Their skills shortage may be way overblown. Don't assume that older employees don't know their stuff. Maybe they are not texting during meetings because they are more polite. Odds are, they may actually know how to spell complete words, too, if that's important to you.

6. They know what they want. Personal quests are great but they shouldn't be done on work time. Older workers tend to leave their angst at the door when they get to work.

7. They show up on time every day. Any older employee with a solid resume has already developed the kind of attendance and reliability records employers want.

8. They have few personal or family distractions. Seniors love their children but are gladly done with afternoon school runs, soccer games, and any number of other parental duties.

9. Benefits are not as crucial. The MetLife research found that much more pressure for better benefits comes from younger workers. In part, that's because they don't believe Social Security and Medicare benefits will be around for their later years. Older workers, by contrast, have much greater confidence in being able to count of those government programs.

[See Is an Extended Senior Career in Your Future?]

10. Wisdom still counts for something. Even a rock picks up something of value after 40 or 50 years. Imagine what older employees can bring to the job if they are encouraged to share it and even mentor younger colleagues.

One final note: Today's column includes several misguided stereotypes about younger employees. Before taking too much offense, imagine how older folks feel when they are treated the same way.

And by the way, happy birthday to the most influential arbiter of high-tech gadgets: Walt Mossberg of the Wall Street Journal. He turns 65 tomorrow.

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Do Baby Boomers Resent Their Children?

When new research came out recently about 20-somethings' financial struggles, the survey also revealed some encouraging news: Not only are members of Gen Y optimistic about their future, but older Americans--Gen Y's parents and grandparents--agreed that young people today have it rough. That kind of cross-generational solidarity suggests a mutual understanding and support network that Gen Yers desperately need to get on their feet.
After all, some experts have found that help from family members, in the form of emotional support or financial assistance, can make the difference between falling further behind and finding a way to move forward. Luckily, many of today's 20-somethings benefit from so-called "helicopter parenting" and continued closeness with their parents--one reason why at least 1 in 4 feel comfortable enough to move back home after college graduation.
But the comments left by readers in response to our recent articles on the subject suggest that a far stormier relationship might be lurking beneath those cheery survey findings. Comments left by older Americans are often full of resentment toward the younger generation, describing them as spoiled brats who don't know how to be frugal and lack any appreciation for what's been given to them.
In response to the finding that half of young adults have taken jobs they don't want in order to pay bills, a commenter calling himself "old unemployed guy" wrote, "The shock! The horror! It's called being a grown up and it really sucks. Fortunately there is a support group that meets at the corner bar every night."
Another commenter wrote, "The problem with Generation Y is that they're[sic] idiotic enough to believe government can fix the economy." Another focused on student-loan debt and argued that young people should not complain about having so much of it. Rick of Texas wrote, "We worked our way through school, and graduated without debt. I have two sons, and both worked their way through school. If you built up debt going through school, you have to pay it off."
A commenter calling herself Kathryn also disagreed with the premise that young people have it harder today. "Things are no harder now, than [they were] in their grandparents' generation. They just want more, and sooner. They see the house the earlier generations have, and automatically think that is what they should have," she wrote.
The harsh words also flowed in the other direction. A younger American, calling himself Danny of New York, wrote, "I am really tired of older Americans trying to talk about how younger Americans are stupid? The economy is crap, not because of us but because of you."
Another story that profiled a young man surviving on $20,000 a year drew similar ire from older commenters. They wrote that it was irresponsible to live without health insurance and that he was too young to understand how hard life would become once he also had a family to support.
These commenters raise questions about how older and younger Americans are truly getting along. We might be living together more than in the past, and be more involved in each other's daily decisions and lives, but do we like each other? What explains this intergenerational anger? Do older Americans resent younger ones, and if so, why? Does either generation really have it "better" than the other?
The unfortunate truth might be that the economy has made it harder for everyone--young and old--to feel good about their financial state. And that frustration easily pours out into angry comments.

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Is a Rural Retirement Right for You?

Would you be willing to exchange Thai restaurants and unwavering wireless Internet for homegrown produce and birdsong?
If so, a rural retirement may suit you well. The bonus: Rural acreage is a rare segment of the real estate market that weathered the Great Recession.
[See 10 New Retirement Hotspots.]
According to a report from the Lincoln Institute of Land Policy, residential land values in the United States are down nearly 70 percent since peaking in the second quarter of 2006. During that same period, the value of cropland in the contiguous United States rose some 20 percent, according to the U.S. Department of Agriculture. That's also the downside; higher values mean higher points of entry for would-be buyers looking to get into the rural market.
But the category looks poised to grow even more (individual markets may vary, of course.) Higher overall commodities prices lift land values. And while commodities prices can be volatile, a rising global middle class population that's sure to eat better and drive more could keep a floor under the market. That helps land prices.
"Idyllic lifestyle-seekers" want a fresh start and a tangible investment, says Dan Duffy, CEO at the rural and coastal real-estate search network United Country, based in Kansas City, Mo.
"You can't create more land--it's a finite investment. And during the downturn, agricultural land produced a dividend-like yield in the 5 percent to 8 percent range, plus capital appreciation. This, while some bond yields hovered at zero or worse," Duffy says. Land is also broadly characterized as a "real" asset. It's tangible, and that makes it an inflation-fighter.
Land investment can be two-pronged: The land itself is worth something, and what it might produce has a separate value. There are other money-making possibilities: rental income, such as for livestock grazing, cash crops from corn to timber, lodging fees for cabins or a bed-and-breakfast, organic-vegetable selling, fishing and hunting rights, wind power or natural gas rights, and profiting from eco-tourism.
Crickets can be louder than traffic. A trend of retirees leaving the suburbs for small town and country life--a move that demographers call "out-migration"--was underway before the economic downturn. It held up relatively well during that period, although was slowed somewhat by weak home-selling markets that kept retirees and soon-to-be retirees in their existing homes. But with the number of baby boomers exiting the workforce, it's a trend that looks to continue.
[See the 10 Sunniest Places to Retire.]
USDA data show a "deconcentration" of population near metro centers. Urban areas will see a net loss of people age 55 to 75, while in non-metro areas, that age group will increase by 1.6 million nationally during the next 10 years.
Remember the Alpaca farm craze a few years back? Turning into a rancher overnight isn't for everyone. Luckily, there are dozens of ways to extend your "career" in the country. If remote life isn't quite your aim, small-town retirement hubs may allow for a service-focused second career--think restaurant or real estate office proprietor, or perhaps hanging out a tax-preparation shingle after a long accounting career at a Fortune 500 company.
Many retirees want land they can develop or recreate, at least partially, for their own residential or hobby use. A land purchase can be a wise "mini step" toward retirement: Buy the land while still working in a populous setting, rent it out, move there eventually, says Duffy.
Prime school districts may no longer top the list of real estate must-haves, but retirees want a certain level of service and cultural amenities, whether they're in population centers or not. This need may help drive their decision-making. Plus, there are potentially heavy maintenance costs and overall land management responsibilities that may turn off some buyers. An acreage is a big purchase, one that requires a considerable amount of due diligence. (Real estate firms are increasingly getting into the land-management business, so property owners can pay for help.)
Curtis Seltzer, a rural land investor and author of How to Be a Dirt-Smart Buyer of Country Property, says rural buying should start at the ground up, literally, with a focus on dirt. "Most buyers from the city and suburbs, including me, focus first and almost exclusively on the country house, whether existing or planned," writes Seltzer. "This comes at the expense of paying attention to the dirt on which the house stands and which surrounds it. We do this, I think, because all of us have a passing familiarity with houses. So we evaluate country property in terms of what we know rather than what we don't."
[See 10 Places to Buy a Retirement Home for Under $100,000.]
Seltzer offers these tips:
-- Look first at how the land lays--its topography. Which direction do its slopes face? How steep are they? If the land is flat, will it drain quickly or hold water because the subsurface contains a lot of clay? The surface vegetation and the feel of the dirt in your hands will give you an initial reading. Topographically interesting land is usually more interesting to spend time on, but it's also more expensive to work with and much harder to work against.
-- Second, look at your soils. Different soils have different characteristics and capabilities which will determine what you can do with your property at a reasonable cost. Your first stop in scoping property is to pick up a copy of the county's Soil Survey at the local U.S. Department of Agriculture office. County-level aerial maps and soil-survey information are available for some states and counties, and can be found at soils.usda.gov/survey.
-- Third, look at the location of your dirt. Will it be hard to get to in bad weather? Is it subject to flooding, earthquakes, mudslides, windstorms, fires, and prevailing weather? If you have shoreline, is the land low (bad) or high (good)? Is the shoreline eroding? Is the land facing in the right compass direction for your plans?
-- Finally, look at your dirt in terms of proximity to local goods and bads--hospital, fire station, public water and sewerage, rescue squad, floodplain, job opportunities, and distance from your current residence, post office, bank, supermarket, and objectionable facilities--however you care to define them.
Trending now. United Country's Duffy says rural destinations in the Mid-Atlantic are drawing rising interest for their temperate climate, mix of mountains and shoreline, and reasonable distance to centers such as Washington, D.C. This way, retirees may maintain consulting positions and ease into their retirement. One micro-trend is what he terms the "half-backers." It's a population that spent their working years in the Northeast, then retired to Florida, but are now finding unattractive pricing (or lack of housing or elbow room there) and are moving halfway back to the Northeast.
Duffy says "small" ranches of a few hundred acres in Texas are popular searches on his firm's website. He also notes increasing migration from California to the "unspoiled" and less-expensive mountain retreats of Colorado, Montana, and Idaho.

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10 Great Opportunities for Older Volunteers

If you have time and an interest in volunteering, you can literally create your own program. Aided by Internet sites that match needs and volunteers, along with other do-it-yourself online tools, boomers are rewriting the book on how volunteering works.

[See Top 10 U.S. Places for Healthcare.]

AARP has kicked off a large volunteer effort through its "Create the Good" program and website. "People want more flexibility in their volunteering," says Barb Quaintance, AARP senior vice president for volunteer and civic engagement. There is a preference for self-directed volunteer efforts: More than half of all boomers select this approach, according to AARP, as it allows them to satisfy their needs as well as those of the recipients they help.

Americans' willingness to volunteer has been steadily increasing, according to a survey from the government's Corporation for National & Community Service, which oversees the Senior Corps, AmeriCorps, and related volunteering programs. Across different age groups, the rate of volunteering has grown dramatically. More than 26.5 percent of adults ages 45 to 64 volunteer, the corporation says, up from 22 percent 20 years ago. For older volunteers, the rate has increased during the same period, from 17 percent to more than 28 percent. In 2010, 21.9 million baby boomers dedicated 2.9 billion hours of service to communities throughout the country, most often with a religious institution--the most popular organizations through which this age group volunteers.

"The baby boomer generation is the largest, healthiest, and most educated generation in history," says Robert Velasco, II, acting CEO of the Corporation for National and Community Service (CNCS). "While a large portion of older adults volunteer, it's crucial to not place them in the same category. Seniors aren't monolithic," he says. "All of them want to make a difference, but I think they may want to make a difference in different ways."

At the younger end of the senior age spectrum are people who are still working or have recently retired. They might have a preference for skills-based volunteering, in which they can put their career skills to work in volunteer settings. Funding cutbacks during the recession have increased the needs of nonprofits, he notes. Accountants are needed to work on agency finances. Social workers are needed to work with children and at-risk populations. Various nonprofits may need a range of skilled tradespeople--plumbers, electricians, and the like.

[See AARP Moves to Protect Social Security and Medicare.]

But it's the wave of younger volunteers that is changing the model. "There's a whole new world of volunteering," Quaintance says. In some cases, volunteers' demand for flexibility and control has been hard for nonprofits to accept. Some agencies are accustomed to recruiting volunteers who go where they are directed and do what they're told. "Nonprofits are waking up to the fact that they need to be more flexible," and it can be a difficult adjustment, Quaintance says.

On the Create the Good site, volunteers can access local volunteer needs by ZIP code and see these needs broken down into several categories: Show-Up, DIY (Do It Yourself), Online, and what it calls "5 Minute" opportunities that may be nonrecurring, relatively quick ways that people can help.

"The strategic nonprofits have figured out how volunteers can be a critical part of their solution," Velasco says. "Many boomers bring advanced professional and management skills that can help nonprofits increase their impact on community issues. Engaging boomers in more challenging assignments has the added benefit of increasing the likelihood they will continue to volunteer over a longer period of time because they find the work more engaging."

Here is a list of volunteering opportunities that might be of interest:

Preparing income taxes. The AARP Tax Aide program has more than 34,000 volunteers throughout the country who donate their time and expertise to help people with their taxes. It is a major example of "skills-based" volunteering, which is growing.

Road and waterway clean-ups. If it's green, people want to help. Weekend clean-up campaigns are great opportunities for people to improve their communities, meet like-minded neighbors, and get outside for some exercise. These activities also meet volunteers' growing interest in flexible and even one-shot volunteer opportunities.

Helping the helpers. Nonprofits have seen funding decline even as demand for their services soars. Skills-based volunteers are increasingly filling key roles at agencies that had been performed by full-time staffers.

[See The Secret to a Long and Happy Life.]

Applying for benefits. The steep recession has led to record increases in food and other assistance programs. Often, people need help in applying for benefits, to make sure they qualify and obtain benefits promptly.

Helping kids at school. Just about anything that has to do with children is high on the list of desired activities, ranging from reading to younger children, tutoring, helping coach sports teams, and assisting with a wide range of extracurricular enrichment programs. There are many other school-based volunteer opportunities, and the need will grow this fall because of widespread school funding cutbacks throughout the country.

Helping kids at home. The slow economic recovery has put tremendous stress on families, forcing all adults in a household to seek work and creating rising demand for home-based caregivers and after-school support programs.

Repairing safety nets. From assisting food banks to driving people to healthcare clinics, there is plenty of help needed. Cash-strapped governments and social-service support programs badly need volunteers to help meet a range of human needs.

Live the dream. There are loads of opportunities to volunteer in activities you've always wanted to try: working with animals, being a docent or tour guide, helping arts organizations, and the like. Someone needs and will appreciate having the benefit of your skills.

National and state parks. Parks often take an early hit when budgets are cut. The government regularly seeks volunteers to clean and even help manage the under-staffed and under-funded National Park Service.

When disaster hits. Americans step up when their neighbors are hurting. Recent weather volatility has produced unusually severe storm damage throughout the country, and a related increase in volunteer activity.

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Keeping Cartier contemporary: the jewelry house discusses modern art, mass market collaborations and the revival of classics

Ahead of the launch of Cartier, Jeweler of the Arts, the latest expo from Cartier's art museum the Fondation Cartier, which begins April 3 in Paris, Relaxnews met up with Cartier Europe's managing director Cyrille Vigneron to discuss how a prestigious maison stays ahead in an ever evolving luxury market.
Relaxnews: Cartier, Jeweler of the Arts brings together four artworks commissioned by Cartier and made by four very different artists (David Lynch, Takeshi Kitano, Alessandro Mendini, Beatriz Milhazes) using precious and semi-precious stones no longer deemed suitable for the brand's jewelry. What makes a luxury house decide to team up with contemporary artists?
Cyrille Vigneron: The artists can see what others don't see in terms of trends, arts, design, all forms of expression. They see a different way to represent the world and the foundation doesn't think about what Cartier is doing -- it just thinks about the art world. The Fondation won't become a design studio for Cartier products. Some other brands are doing that, calling artists or designers and saying 'sign our products' or making something that is co-branded. I won't say who but you can easily see. It becomes a hybrid which has some value but it changes the orientation and perception. A brand should be true to its own creative past, its own patrimony, and the designer should serve that as a purpose. When it comes to a designer working for himself it's something different.
RN: The Fondation Cartier is known for championing emerging contemporary artists from across the globe, but where does Cartier stand on rising US jewelry designers such as Alexis Bittar and Pamela Love? Do you feel a challenge to compete or consider them separate?
CV: For jewelry I say the more players the better. Having more famous designers gets people interested and creates stimulation and diversity. But each has to find its own style. For example, Hermès is moving into it and exploring its own way with the famous Hermès handbags being transformed into jewelry for the luxury market. This is something exploratory, something no one has done before. As long as we have many designers doing something genuine it's fine, when a designer starts to copy another one that's not fine.
RN: Cartier was one of the main luxury jewelers in the limelight following last year's Elizabeth Taylor jewelry auction, and some of the opulent designs inspired by the star's collection have been reinterpreted on a mass scale. What is your take on this?
CV: When you are copied it means that you're interesting, but if some brands just come and copy others without making any innovation or developments then it's counterfeit. You should respect others. If you just say, "We'll copy this and make it cheaper and it will be fine," it's just disgusting. But if you really go further and try something new and I'll find clients for that then it's great, then it stimulates everyone's creativity and inspires us to do things better.
RN: So would Cartier ever collaborate with a more affordable brand?
CV: No, never. There can be room for premium jewelry or costume jewelry; it can all be something interesting as far it is what it is. Then there is fine jewelry, then there is high jewelry and it's a different world. We can have simple designs; for example the trinity ring is very simple, a wedding band is a wedding band -- simple, straight, symbolic -- we're happy to do it.  But a lower end collaboration to diffuse via a mass production -- never. Projects such as the recent Cartier Odyssey movie make Cartier universal. Whether you intend to buy or not doesn't matter.
RN: How does Cartier maintain a balance between keeping traditional clients happy and attracting new ones?
CV: The maison has a stature and has been endorsed by really famous people from past and present: Liz Taylor, the Duchess of Windsor, Grace Kelly. But this can only continue if our contemporary creations are rejuvenated. Now the most demanded pieces come from the Tutti Frutti collection, each of them is new but has been inspired by the 1920s. We can make new ones out of the same inspired style and then have something really daring and new in terms of shape and style and ways to wear. Classics are the kind of designer pieces or products which can talk to anyone at anytime -- a design that has been outstanding whether made in the 1930s or 1970s or this generation. That's why collections go through generations; whether it's a trinity ring or a love bracelet. At some point they were daring and then they become classic because someone wears them. Our creations are constantly kept alive, adding new variants to the same model but also keeping the initial model alive itself and that's why we have many variants on the Tank watch collection or the trinity collection.
RN: What advice would you give someone considering investing in an expensive item of jewelry?
CV: The best way is to see what suits you; your style, lifestyle, what you want to express, who you want to look good for. Talk and let the magic work. You buy it for life. We have a lot of respect for people like mothers who will give their daughter their trinity ring when she turns 18. Our creations keep their value over time and there is currently a lot of demand for vintage pieces.

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