Top 10 Reasons to Hire Older People

In a world where traditional retirement makes less and less sense, the need and desire of older people to retain or find meaningful jobs depends in part on overcoming bogus attitudes about older employees. Smart and progressive employers get this. Sure, Google is probably not losing any sleep over failing to train septuagenarians about search-engine algorithms. But being uninterested in crowd-sourcing the best taco stand within four blocks of your smartphone is not a disqualification for being an excellent employee.

[See 10 Workplace Myths Debunked.]

Unemployment rates among older workers are lower than that of the general workforce. However, when an older person does lose a job, it has been much harder to find a new one. Older job seekers need to do an honest self-assessment of their skills and upgrade them if needed or set their sights on jobs that better match their current capabilities.

Employers need to make their own adjustments, beginning with tossing preconceptions of older workers out the window. Judge each job applicant as an individual. It's the law, and it's also the right thing to do. In assessing the suitability of older job applicants, here are 10 other things to keep in mind:

1. They are not unhappy. MetLife recently completed its 10th annual survey of employee benefits, based on extensive surveys of hiring managers and employees. It finds that younger employees are really unhappy these days. Older workers, by contrast, tend to be more appreciative of what they've got.

2. They are not going to jump ship. MetLife also found that alarming percentages of younger workers would like to be working somewhere other than their current employer in 2012. Among Gen Y workers (born 1981 to 1994), it was 54 percent, while 37 percent of Gen X workers (born 1965 to 1980) were ready, willing, and able to bail on their employers. The comparable figures were 27 percent for younger boomers (born 1956 to 1964) and 21 percent for older boomers (born 1946 to 1955).

3. They are not as needy. Upwards of two-thirds of Gen Y and Gen X employees want more help from employers in providing benefits that better meet their needs. Among older baby boomers, only 31 percent felt that way.

4. They don't want their boss's job. Older employees have, by and large, recognized where they are in terms of professional advancement. They don't waste a lot of time, either theirs or their employer's, with career concerns.

[See When Your Boss is Younger than Your Child.]

5. Their skills shortage may be way overblown. Don't assume that older employees don't know their stuff. Maybe they are not texting during meetings because they are more polite. Odds are, they may actually know how to spell complete words, too, if that's important to you.

6. They know what they want. Personal quests are great but they shouldn't be done on work time. Older workers tend to leave their angst at the door when they get to work.

7. They show up on time every day. Any older employee with a solid resume has already developed the kind of attendance and reliability records employers want.

8. They have few personal or family distractions. Seniors love their children but are gladly done with afternoon school runs, soccer games, and any number of other parental duties.

9. Benefits are not as crucial. The MetLife research found that much more pressure for better benefits comes from younger workers. In part, that's because they don't believe Social Security and Medicare benefits will be around for their later years. Older workers, by contrast, have much greater confidence in being able to count of those government programs.

[See Is an Extended Senior Career in Your Future?]

10. Wisdom still counts for something. Even a rock picks up something of value after 40 or 50 years. Imagine what older employees can bring to the job if they are encouraged to share it and even mentor younger colleagues.

One final note: Today's column includes several misguided stereotypes about younger employees. Before taking too much offense, imagine how older folks feel when they are treated the same way.

And by the way, happy birthday to the most influential arbiter of high-tech gadgets: Walt Mossberg of the Wall Street Journal. He turns 65 tomorrow.

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Do Baby Boomers Resent Their Children?

When new research came out recently about 20-somethings' financial struggles, the survey also revealed some encouraging news: Not only are members of Gen Y optimistic about their future, but older Americans--Gen Y's parents and grandparents--agreed that young people today have it rough. That kind of cross-generational solidarity suggests a mutual understanding and support network that Gen Yers desperately need to get on their feet.
After all, some experts have found that help from family members, in the form of emotional support or financial assistance, can make the difference between falling further behind and finding a way to move forward. Luckily, many of today's 20-somethings benefit from so-called "helicopter parenting" and continued closeness with their parents--one reason why at least 1 in 4 feel comfortable enough to move back home after college graduation.
But the comments left by readers in response to our recent articles on the subject suggest that a far stormier relationship might be lurking beneath those cheery survey findings. Comments left by older Americans are often full of resentment toward the younger generation, describing them as spoiled brats who don't know how to be frugal and lack any appreciation for what's been given to them.
In response to the finding that half of young adults have taken jobs they don't want in order to pay bills, a commenter calling himself "old unemployed guy" wrote, "The shock! The horror! It's called being a grown up and it really sucks. Fortunately there is a support group that meets at the corner bar every night."
Another commenter wrote, "The problem with Generation Y is that they're[sic] idiotic enough to believe government can fix the economy." Another focused on student-loan debt and argued that young people should not complain about having so much of it. Rick of Texas wrote, "We worked our way through school, and graduated without debt. I have two sons, and both worked their way through school. If you built up debt going through school, you have to pay it off."
A commenter calling herself Kathryn also disagreed with the premise that young people have it harder today. "Things are no harder now, than [they were] in their grandparents' generation. They just want more, and sooner. They see the house the earlier generations have, and automatically think that is what they should have," she wrote.
The harsh words also flowed in the other direction. A younger American, calling himself Danny of New York, wrote, "I am really tired of older Americans trying to talk about how younger Americans are stupid? The economy is crap, not because of us but because of you."
Another story that profiled a young man surviving on $20,000 a year drew similar ire from older commenters. They wrote that it was irresponsible to live without health insurance and that he was too young to understand how hard life would become once he also had a family to support.
These commenters raise questions about how older and younger Americans are truly getting along. We might be living together more than in the past, and be more involved in each other's daily decisions and lives, but do we like each other? What explains this intergenerational anger? Do older Americans resent younger ones, and if so, why? Does either generation really have it "better" than the other?
The unfortunate truth might be that the economy has made it harder for everyone--young and old--to feel good about their financial state. And that frustration easily pours out into angry comments.

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Is a Rural Retirement Right for You?

Would you be willing to exchange Thai restaurants and unwavering wireless Internet for homegrown produce and birdsong?
If so, a rural retirement may suit you well. The bonus: Rural acreage is a rare segment of the real estate market that weathered the Great Recession.
[See 10 New Retirement Hotspots.]
According to a report from the Lincoln Institute of Land Policy, residential land values in the United States are down nearly 70 percent since peaking in the second quarter of 2006. During that same period, the value of cropland in the contiguous United States rose some 20 percent, according to the U.S. Department of Agriculture. That's also the downside; higher values mean higher points of entry for would-be buyers looking to get into the rural market.
But the category looks poised to grow even more (individual markets may vary, of course.) Higher overall commodities prices lift land values. And while commodities prices can be volatile, a rising global middle class population that's sure to eat better and drive more could keep a floor under the market. That helps land prices.
"Idyllic lifestyle-seekers" want a fresh start and a tangible investment, says Dan Duffy, CEO at the rural and coastal real-estate search network United Country, based in Kansas City, Mo.
"You can't create more land--it's a finite investment. And during the downturn, agricultural land produced a dividend-like yield in the 5 percent to 8 percent range, plus capital appreciation. This, while some bond yields hovered at zero or worse," Duffy says. Land is also broadly characterized as a "real" asset. It's tangible, and that makes it an inflation-fighter.
Land investment can be two-pronged: The land itself is worth something, and what it might produce has a separate value. There are other money-making possibilities: rental income, such as for livestock grazing, cash crops from corn to timber, lodging fees for cabins or a bed-and-breakfast, organic-vegetable selling, fishing and hunting rights, wind power or natural gas rights, and profiting from eco-tourism.
Crickets can be louder than traffic. A trend of retirees leaving the suburbs for small town and country life--a move that demographers call "out-migration"--was underway before the economic downturn. It held up relatively well during that period, although was slowed somewhat by weak home-selling markets that kept retirees and soon-to-be retirees in their existing homes. But with the number of baby boomers exiting the workforce, it's a trend that looks to continue.
[See the 10 Sunniest Places to Retire.]
USDA data show a "deconcentration" of population near metro centers. Urban areas will see a net loss of people age 55 to 75, while in non-metro areas, that age group will increase by 1.6 million nationally during the next 10 years.
Remember the Alpaca farm craze a few years back? Turning into a rancher overnight isn't for everyone. Luckily, there are dozens of ways to extend your "career" in the country. If remote life isn't quite your aim, small-town retirement hubs may allow for a service-focused second career--think restaurant or real estate office proprietor, or perhaps hanging out a tax-preparation shingle after a long accounting career at a Fortune 500 company.
Many retirees want land they can develop or recreate, at least partially, for their own residential or hobby use. A land purchase can be a wise "mini step" toward retirement: Buy the land while still working in a populous setting, rent it out, move there eventually, says Duffy.
Prime school districts may no longer top the list of real estate must-haves, but retirees want a certain level of service and cultural amenities, whether they're in population centers or not. This need may help drive their decision-making. Plus, there are potentially heavy maintenance costs and overall land management responsibilities that may turn off some buyers. An acreage is a big purchase, one that requires a considerable amount of due diligence. (Real estate firms are increasingly getting into the land-management business, so property owners can pay for help.)
Curtis Seltzer, a rural land investor and author of How to Be a Dirt-Smart Buyer of Country Property, says rural buying should start at the ground up, literally, with a focus on dirt. "Most buyers from the city and suburbs, including me, focus first and almost exclusively on the country house, whether existing or planned," writes Seltzer. "This comes at the expense of paying attention to the dirt on which the house stands and which surrounds it. We do this, I think, because all of us have a passing familiarity with houses. So we evaluate country property in terms of what we know rather than what we don't."
[See 10 Places to Buy a Retirement Home for Under $100,000.]
Seltzer offers these tips:
-- Look first at how the land lays--its topography. Which direction do its slopes face? How steep are they? If the land is flat, will it drain quickly or hold water because the subsurface contains a lot of clay? The surface vegetation and the feel of the dirt in your hands will give you an initial reading. Topographically interesting land is usually more interesting to spend time on, but it's also more expensive to work with and much harder to work against.
-- Second, look at your soils. Different soils have different characteristics and capabilities which will determine what you can do with your property at a reasonable cost. Your first stop in scoping property is to pick up a copy of the county's Soil Survey at the local U.S. Department of Agriculture office. County-level aerial maps and soil-survey information are available for some states and counties, and can be found at soils.usda.gov/survey.
-- Third, look at the location of your dirt. Will it be hard to get to in bad weather? Is it subject to flooding, earthquakes, mudslides, windstorms, fires, and prevailing weather? If you have shoreline, is the land low (bad) or high (good)? Is the shoreline eroding? Is the land facing in the right compass direction for your plans?
-- Finally, look at your dirt in terms of proximity to local goods and bads--hospital, fire station, public water and sewerage, rescue squad, floodplain, job opportunities, and distance from your current residence, post office, bank, supermarket, and objectionable facilities--however you care to define them.
Trending now. United Country's Duffy says rural destinations in the Mid-Atlantic are drawing rising interest for their temperate climate, mix of mountains and shoreline, and reasonable distance to centers such as Washington, D.C. This way, retirees may maintain consulting positions and ease into their retirement. One micro-trend is what he terms the "half-backers." It's a population that spent their working years in the Northeast, then retired to Florida, but are now finding unattractive pricing (or lack of housing or elbow room there) and are moving halfway back to the Northeast.
Duffy says "small" ranches of a few hundred acres in Texas are popular searches on his firm's website. He also notes increasing migration from California to the "unspoiled" and less-expensive mountain retreats of Colorado, Montana, and Idaho.

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10 Great Opportunities for Older Volunteers

If you have time and an interest in volunteering, you can literally create your own program. Aided by Internet sites that match needs and volunteers, along with other do-it-yourself online tools, boomers are rewriting the book on how volunteering works.

[See Top 10 U.S. Places for Healthcare.]

AARP has kicked off a large volunteer effort through its "Create the Good" program and website. "People want more flexibility in their volunteering," says Barb Quaintance, AARP senior vice president for volunteer and civic engagement. There is a preference for self-directed volunteer efforts: More than half of all boomers select this approach, according to AARP, as it allows them to satisfy their needs as well as those of the recipients they help.

Americans' willingness to volunteer has been steadily increasing, according to a survey from the government's Corporation for National & Community Service, which oversees the Senior Corps, AmeriCorps, and related volunteering programs. Across different age groups, the rate of volunteering has grown dramatically. More than 26.5 percent of adults ages 45 to 64 volunteer, the corporation says, up from 22 percent 20 years ago. For older volunteers, the rate has increased during the same period, from 17 percent to more than 28 percent. In 2010, 21.9 million baby boomers dedicated 2.9 billion hours of service to communities throughout the country, most often with a religious institution--the most popular organizations through which this age group volunteers.

"The baby boomer generation is the largest, healthiest, and most educated generation in history," says Robert Velasco, II, acting CEO of the Corporation for National and Community Service (CNCS). "While a large portion of older adults volunteer, it's crucial to not place them in the same category. Seniors aren't monolithic," he says. "All of them want to make a difference, but I think they may want to make a difference in different ways."

At the younger end of the senior age spectrum are people who are still working or have recently retired. They might have a preference for skills-based volunteering, in which they can put their career skills to work in volunteer settings. Funding cutbacks during the recession have increased the needs of nonprofits, he notes. Accountants are needed to work on agency finances. Social workers are needed to work with children and at-risk populations. Various nonprofits may need a range of skilled tradespeople--plumbers, electricians, and the like.

[See AARP Moves to Protect Social Security and Medicare.]

But it's the wave of younger volunteers that is changing the model. "There's a whole new world of volunteering," Quaintance says. In some cases, volunteers' demand for flexibility and control has been hard for nonprofits to accept. Some agencies are accustomed to recruiting volunteers who go where they are directed and do what they're told. "Nonprofits are waking up to the fact that they need to be more flexible," and it can be a difficult adjustment, Quaintance says.

On the Create the Good site, volunteers can access local volunteer needs by ZIP code and see these needs broken down into several categories: Show-Up, DIY (Do It Yourself), Online, and what it calls "5 Minute" opportunities that may be nonrecurring, relatively quick ways that people can help.

"The strategic nonprofits have figured out how volunteers can be a critical part of their solution," Velasco says. "Many boomers bring advanced professional and management skills that can help nonprofits increase their impact on community issues. Engaging boomers in more challenging assignments has the added benefit of increasing the likelihood they will continue to volunteer over a longer period of time because they find the work more engaging."

Here is a list of volunteering opportunities that might be of interest:

Preparing income taxes. The AARP Tax Aide program has more than 34,000 volunteers throughout the country who donate their time and expertise to help people with their taxes. It is a major example of "skills-based" volunteering, which is growing.

Road and waterway clean-ups. If it's green, people want to help. Weekend clean-up campaigns are great opportunities for people to improve their communities, meet like-minded neighbors, and get outside for some exercise. These activities also meet volunteers' growing interest in flexible and even one-shot volunteer opportunities.

Helping the helpers. Nonprofits have seen funding decline even as demand for their services soars. Skills-based volunteers are increasingly filling key roles at agencies that had been performed by full-time staffers.

[See The Secret to a Long and Happy Life.]

Applying for benefits. The steep recession has led to record increases in food and other assistance programs. Often, people need help in applying for benefits, to make sure they qualify and obtain benefits promptly.

Helping kids at school. Just about anything that has to do with children is high on the list of desired activities, ranging from reading to younger children, tutoring, helping coach sports teams, and assisting with a wide range of extracurricular enrichment programs. There are many other school-based volunteer opportunities, and the need will grow this fall because of widespread school funding cutbacks throughout the country.

Helping kids at home. The slow economic recovery has put tremendous stress on families, forcing all adults in a household to seek work and creating rising demand for home-based caregivers and after-school support programs.

Repairing safety nets. From assisting food banks to driving people to healthcare clinics, there is plenty of help needed. Cash-strapped governments and social-service support programs badly need volunteers to help meet a range of human needs.

Live the dream. There are loads of opportunities to volunteer in activities you've always wanted to try: working with animals, being a docent or tour guide, helping arts organizations, and the like. Someone needs and will appreciate having the benefit of your skills.

National and state parks. Parks often take an early hit when budgets are cut. The government regularly seeks volunteers to clean and even help manage the under-staffed and under-funded National Park Service.

When disaster hits. Americans step up when their neighbors are hurting. Recent weather volatility has produced unusually severe storm damage throughout the country, and a related increase in volunteer activity.

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Keeping Cartier contemporary: the jewelry house discusses modern art, mass market collaborations and the revival of classics

Ahead of the launch of Cartier, Jeweler of the Arts, the latest expo from Cartier's art museum the Fondation Cartier, which begins April 3 in Paris, Relaxnews met up with Cartier Europe's managing director Cyrille Vigneron to discuss how a prestigious maison stays ahead in an ever evolving luxury market.
Relaxnews: Cartier, Jeweler of the Arts brings together four artworks commissioned by Cartier and made by four very different artists (David Lynch, Takeshi Kitano, Alessandro Mendini, Beatriz Milhazes) using precious and semi-precious stones no longer deemed suitable for the brand's jewelry. What makes a luxury house decide to team up with contemporary artists?
Cyrille Vigneron: The artists can see what others don't see in terms of trends, arts, design, all forms of expression. They see a different way to represent the world and the foundation doesn't think about what Cartier is doing -- it just thinks about the art world. The Fondation won't become a design studio for Cartier products. Some other brands are doing that, calling artists or designers and saying 'sign our products' or making something that is co-branded. I won't say who but you can easily see. It becomes a hybrid which has some value but it changes the orientation and perception. A brand should be true to its own creative past, its own patrimony, and the designer should serve that as a purpose. When it comes to a designer working for himself it's something different.
RN: The Fondation Cartier is known for championing emerging contemporary artists from across the globe, but where does Cartier stand on rising US jewelry designers such as Alexis Bittar and Pamela Love? Do you feel a challenge to compete or consider them separate?
CV: For jewelry I say the more players the better. Having more famous designers gets people interested and creates stimulation and diversity. But each has to find its own style. For example, Hermès is moving into it and exploring its own way with the famous Hermès handbags being transformed into jewelry for the luxury market. This is something exploratory, something no one has done before. As long as we have many designers doing something genuine it's fine, when a designer starts to copy another one that's not fine.
RN: Cartier was one of the main luxury jewelers in the limelight following last year's Elizabeth Taylor jewelry auction, and some of the opulent designs inspired by the star's collection have been reinterpreted on a mass scale. What is your take on this?
CV: When you are copied it means that you're interesting, but if some brands just come and copy others without making any innovation or developments then it's counterfeit. You should respect others. If you just say, "We'll copy this and make it cheaper and it will be fine," it's just disgusting. But if you really go further and try something new and I'll find clients for that then it's great, then it stimulates everyone's creativity and inspires us to do things better.
RN: So would Cartier ever collaborate with a more affordable brand?
CV: No, never. There can be room for premium jewelry or costume jewelry; it can all be something interesting as far it is what it is. Then there is fine jewelry, then there is high jewelry and it's a different world. We can have simple designs; for example the trinity ring is very simple, a wedding band is a wedding band -- simple, straight, symbolic -- we're happy to do it.  But a lower end collaboration to diffuse via a mass production -- never. Projects such as the recent Cartier Odyssey movie make Cartier universal. Whether you intend to buy or not doesn't matter.
RN: How does Cartier maintain a balance between keeping traditional clients happy and attracting new ones?
CV: The maison has a stature and has been endorsed by really famous people from past and present: Liz Taylor, the Duchess of Windsor, Grace Kelly. But this can only continue if our contemporary creations are rejuvenated. Now the most demanded pieces come from the Tutti Frutti collection, each of them is new but has been inspired by the 1920s. We can make new ones out of the same inspired style and then have something really daring and new in terms of shape and style and ways to wear. Classics are the kind of designer pieces or products which can talk to anyone at anytime -- a design that has been outstanding whether made in the 1930s or 1970s or this generation. That's why collections go through generations; whether it's a trinity ring or a love bracelet. At some point they were daring and then they become classic because someone wears them. Our creations are constantly kept alive, adding new variants to the same model but also keeping the initial model alive itself and that's why we have many variants on the Tank watch collection or the trinity collection.
RN: What advice would you give someone considering investing in an expensive item of jewelry?
CV: The best way is to see what suits you; your style, lifestyle, what you want to express, who you want to look good for. Talk and let the magic work. You buy it for life. We have a lot of respect for people like mothers who will give their daughter their trinity ring when she turns 18. Our creations keep their value over time and there is currently a lot of demand for vintage pieces.

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Escape Villas Offers Family Vacation Rentals for the Holidays

Trade the cold winter weather in North America for a tropical Christmas vacation in Costa Rica, where travelers can spend their holidays enjoying outdoor family adventures in the comfort of an Escape Villa family vacation rental.

Manuel Antonio, Costa Rica (PRWEB) December 19, 2012
As the holiday season approaches, more Americans are planning to travel for Christmas compared to 2011, according to a report by HomeAway, Inc. – an online vacation rental marketplace. The number of families traveling in December is expected to nearly double, rising from 22 percent in 2011 to 40 percent this year.
And while everyone looks forward to a “White Christmas,” some families are trading in blankets of fresh snow for the pristine white sands of a tropical beach. Costa Rica has long been a sun-kissed haven for vacationers seeking outdoor thrills and wildlife encounters, and its balmy weather is a welcome respite during the blustery winter season.
Escape Villas, Costa Rica’s leading vacation rental company, sees a ten-fold increase in reservations during the holiday season, with the majority of bookings made by large family groups. “One of the terrific features about vacation rentals is that extended families can stay together with all the creature comforts of home – but with a lot more space and privacy. They have their own swimming pool, kitchen, laundry facilities and an array of other amenities at no extra charge," says Escape Villas spokesperson, Sara Hopkins
With an impressive portfolio of villas and vacation rentals in some of Costa Rica’s most family-friendly locales, including Manuel Antonio, Tamarindo and Flamingo, Escape Villas caters to those seeking plenty of warm sunshine with easy access to national parks, beaches, nature tours and vibrant nightlife. According to Ms. Hopkins, most guests book their holiday beach vacation rentals at least six months in advance, sometimes even earlier.
On why families choose Escape Villas for their holiday plans, Sara Hopkins explains, “A Christmas vacation in Costa Rica takes the stress out of the holidays, as families can enjoy each other’s company in one of the most spectacular places in the world. The kids never forget the year Santa visited their beachfront home, where every day promised a new and exciting adventure.” Another built-in benefit to their vacation rentals: private chef services. No more slaving in the kitchen, as families can relax and spend time together while someone else prepares a home-cooked holiday feast.
When considering a holiday rental, timing is everything. Costa Rica has two tourism periods: a high season that lasts from December-April and corresponds with the country’s dry weather. And a low season, which runs from May-October, during Costa Rica’s rainy months. December and January are known for their fabulous climate, with cool breezes and average temperatures hovering around 82 F.
While prices may be steeper during this peak time, travelers are willing to shell out extra funds to reap the season’s many rewards, according to Escape Villas’ reservations manager. Recent statistics from a HomeAway, Inc. poll reveal that 31 percent of travelers are booking a vacation rental this December, and 21 percent say they’d pay more for more spacious accommodations, especially those that included a pool or spa tub, kitchen and laundry facilities.
Costa Rica has been a treasured vacation destination for many tourists during the festive holiday months. With its temperate climate, proximity to North America, and wealth of adventure activities, the perks of Christmas in paradise are many. And with more airlines offering direct flights into San Jose and Liberia, travelers have new budget-conscious options for booking their vacation. This past October, Canadian carrier WestJet announced non-stop seasonal service from Toronto to Guanacaste’s Liberia terminal. Other low-cost airlines including Spirit, JetBlue and Frontier also provide direct flights from major U.S. cities like New York, Denver and Orlando.

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Shiny Reputation Highlights Airbnb for their Focus on Local Neighborhood Information

Shiny Reputation proclaims their opinion on the recent launch of Airbnb’s Neighborhoods program, in which they are looking to narrow the focus of their site to concentrate on services in local neighborhoods where rental properties are located.

San Francisco, CA (PRWEB) December 19, 2012
Shiny Reputation has issued an announcement about the launch of the Airbnb Neighborhood program, which seeks to give users of its online holiday lodging rental marketplace more information about the areas in which the lodging is located.
The editor of ShinyReputation.com stated, “Local businesses will benefit greatly from the launch of neighborhood ratings by Airbnb, in which local neighborhoods are rated based on transportation, services, quality of local restaurants and more. This will create an all in one service for renters. The service, which is in its trial stage in San Francisco, will lessen Airbnb’s members need to use services such as Yelp. We still see Yelp going strong and always tell businesses that improving your reputation online is key to developing the business relationship with patrons. The neighborhoods service is another resource.”
Airbnb is an online marketplace in which people can offer their homes, apartments, and other types of lodging for rent directly to travelers, bypassing hotels and apartment-finding services. Airbnb was founded in San Francisco in 2008, and has since grown to host more than 200,000 unique listings in 26,000 cities in 192 countries across the globe. On Airbnb, individuals can search for lodgings available in a certain city for a certain timeframe, and then choose from the listings on offer by private renters in that location. Payment is done through the website itself, while all interactions between renters and lodgers are done on a personal basis. The Neighborhoods program is an attempt to give travelers more information about specific local areas of cities they travel to and choose lodgings in the area of their choosing. Currently the program is for information purposes only, and is not yet a channel for marketing online. “That being said the photos used to highlight the local businesses on the neighborhoods tool are amazing. Most travel savvy individuals will seek out those businesses’ websites. It is always recommended that server uptime monitoring receive some attention as we are primarily connected via the internet.”
Airbnb has launched the Neighborhoods program in this city in which it is headquartered, San Francisco, California. San Francisco is the financial, cultural, and technological capital of the West Coast of the United States. With over 800,000 residents in the city itself and more than 7.5 million in the metropolitan San Francisco Bay Area, it is one of the largest and most important cities in the US. The San Francisco Bay Area is known for being the home of Silicon Valley, and the center of technological innovation in the US. Some of the tech companies with headquarters in the area include Apple Computers, Adobe, HP, Google, and Intel.
The launch of Airbnb’s local Neighborhood program will give local businesses further exposure within this large community of travelers, and possibly increase business. Additionally, it will position Airbnb as a rival to Yelp when looking at local businesses and determining where to stay, and what to do. It has yet to be determined if the program will be successful, but local businesses should be entranced by the thought of become visible to a new pool of potential customers.

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KSL Cars Adds Contact At Once! Live Chat in Ads

Utah Dealerships Can Integrate Chat to Connect with Potential Buyers

Atlanta (PRWEB) December 19, 2012
Contact At Once!, the leading live chat provider connecting online and mobile car shoppers to auto dealers, today announced that it has been selected by KSL Cars, Utah’s leading online marketplace, as its exclusive provider of live chat for automotive advertising. KSL Cars will bundle Contact At Once! in its auto dealer packages.
Contact At Once! live chat is used by over 10,000 automobile dealerships and the world’s busiest online automotive shopping sites. Dealers who use Contact At Once! say they typically experience a 25% increase in the number of connections with website visitors.
“Contact At Once! was the first to put live chat in online automotive classifieds and they have unique features that make the software especially well-suited for connecting thousands of shoppers with dealers through chat in ads,” says Eric Bright, KSL’s Vice-President of E-Commerce.
“More and more shoppers prefer text and chat to old-fashioned lead forms and they like the instant access, as well as the convenience,” says Lloyd Hecht, Contact At Once! Director, Business Development. Advertising with mobile and desktop text and chat options can draw more attention and appeal to shoppers who might be reluctant to call or email.”
KSL Cars is the leading provider of auto classifieds in Utah, serving more than 45,000 car shoppers per month. Another factor in choosing Contact At Once! was ease of use and implementation, says Bright. “Our advertisers can be chatting with potential car buyers in a matter of minutes.”
About Contact At Once!

Contact At Once! pioneered the use of website chat in automotive advertising, enabling instant connections between online shoppers and dealerships through search websites, dealership websites, social media and mobile sites. More than 10,000 customers rely on Contact At Once! chat to drive incremental sales opportunities and increase return on advertising investments. For more information, visit http://www.autodealerchat.com.
About KSL

KSL.com is owned and operated by Deseret Digital Media (DDM), and powers the largest online marketplace in Utah - including auto, real estate, deals and local search verticals. In total, Deseret Digital Media properties attract more than 5.5 million unique visitors and serve nearly 300 million page views per month. The DDM network of web sites includes KSL.com, Deseretnews.com, DeseretBook.com, MormonTimes.com, LDSChurchNews.com, FM100.com, OK.com and 1035TheArrow.com. Deseret Digital Media's two-part vision is to become the largest and most compelling regional commerce marketplace in the United States and to also become a world-leading, values-based digital content marketplace. Deseret Digital Media is a part of Deseret Media Companies.

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BedEd.org Launches Blog for Mattress Reviews, Education, Consumer Tips & More

New blog, BedEd.org announces launch; to promote consumer awareness via buying guides, shopping tips, product reviews, and information related to mattresses and sleep.

Tempe, AZ (PRWEB) December 19, 2012
BedEd.org launches mattress education blog designed to offer consumer resources including reviews, buying guides, shopping tips, and more.
Shopping for a new bed can seem like a daunting task with so many brands, models, and types in the marketplace. How can consumers figure out the best bed for their needs? BedEd.org seeks to help shoppers make the research process a little smoother with informational support regarding mattresses, brands and innovations.
Using an easy to navigate blog format, the website will provide first hand research as well as write ups and summaries of third party reviews and research. As an information aggregate, the blog will contain information on the spectrum of companies and offerings available, making research simpler and more efficient for shoppers.
Planned topics are to include mattress buying guides, pros and cons of specific mattress types and brands, product reviews, and sleep hygiene tips. They will also run series detailing the best mattress types based on specific needs in response to common concerns and reader questions. The blog also hopes to serve as a social tool via commentary on personal experience and recommendations.
The blog’s initial post takes an informational stance on mattress material composition and effects on health. Titled “What’s in Your Bed? Choosing the Best Mattress for Your Health” the post outlines how flame retardants, volatile organic compounds, and allergens impact sleepers. Using these criteria, it is explained why natural latex and memory foam offer superior alternatives for individuals concerned about mattress health.
Upcoming posts will include tips for combating allergies in the bedroom, detailed information on mattress types, and how to pick the best beds for back pain and fibromyalgia. BedEd.org offers newsletter options and a Twitter feed for interested readers to receive updates on recent posts and industry news.

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Five Star Service Award for SIPP Providers Dentons Pensions

Dentons Pensions are the only Bespoke SIPP Providers to be Awarded 5 Stars at Financial Adviser Service Awards – the benchmark for service levels in the retail financial marketplace.

Godalming Surrey (PRWEB UK) 20 December 2012
Hosted by comedian Stephen K Amos, The Financial Adviser Service Awards were held on 22 November 2012 at The Natural History Museum. Dentons Pensions were the only bespoke SIPP Provider to win the 5 Star ‘excellent service’ Award, which is voted for by advisers.
The Financial Adviser Service Awards identify the importance of the highest possible quality services from all financial product providers to their IFA clients. They are well known to be the absolute benchmark for premium service levels across the retail finance marketplace.
“Dentons has always been focused on delivering exceptional service and flexibility – reacting to changes in the marketplace and making it easier for advisers to do business. It’s why we are delighted to have been awarded 5 stars at the Financial Adviser Service Awards 2012,” said David Fox, Director of Sales & Marketing.
These are not the first awards that Dentons has won. Having already received the Investor In Customers (IIC) ‘outstanding’ award, Dentons’ SIPP earlier this year was given a 5 star rating by Defaqto, a leading UK independent financial research company. The rating shows the level of benefits provided, allowing adviser’s clients to base decisions on features, not just on price. With this level of service and understanding, clients can be confident they will enjoy a comprehensive range of features, options and benefits.
These awards underline Dentons’ commitment to advisers and their clients whose ethos has always been one of delivering service and flexibility to clients without putting unnecessary barriers in the way. With the SIPP marketplace becoming increasingly crowded in recent years the continued delivery of a market leading service proposition has become crucial. As one of the few areas where a firm can really stand out from the competition, one can see that service remains a key focus for Dentons.
So the root of this success? The average pension consultant at Dentons has been there for over 20 years and each one is skilled at dealing with a range of investments from simple to complex transactions, including property purchase. Working with all appointed professionals to ensure everything runs smoothly and allowing clients to use their own contacts and to manage their own properties (if required) is part of the key to Dentons’ success. It currently manages in excess of 700 properties.
Dentons has made a huge investment in their SIPP and SSAS propositions, supported by an interactive website and secure adviser portal, giving advisers instant access to their client information 24 hours a day. The sales, technical and marketing functions have been strengthened and a new technical advisory service for advisers has been launched.
Overall, Dentons ethos has always been one of delivering service and flexibility to its clients without putting unnecessary barriers in the way. In such a competitive marketplace, introducers and clients want more than just competitively priced products. Dentons listens to client needs and this award endorses their ongoing commitment to deliver.

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